Adwords Management

Our Adwords management service offers the ability to clients of their websites being positioned in Google’s advertising areas for relevant keywords. The benefit of Adwords is an easy to measure solution that can deliver a strong and immediate return on investment (ROI).

We seek to effectively organise your campaign and through continual improvement and monitoring, enable for a client’s ongoing online growth. Our methods seek to implement best practice and thorough analysis to develop and consistently improve a campaign. Through this process we aim to capture suitable target market segments that lead to conversions and ultimately, the perpetual online of clients.

Our Adwords Management Process

We undertake the following activities when undertaking Adwords Management:

  • We seek to firstly building a comprehensive understanding of the business or organisation, including their brand and personality, overall business objectives, marketing plan and activities, products or services, targeted location areas and competitors.
  • Campaign Mapping: In the campaign mapping phase, we develop the blueprint of the campaign. We undergo a thorough keyword analysis to specifically identify the keywords that will work in generating high quality web traffic for the client. We then proceed to map an Adwords campaign in a way that is well organised and most effective in yielding results. This process includes relevantly grouping keywords, formulating suitable Ad copy, setting bid amounts and identifying the best landing pages in which to take visitors for relevant keywords.
  • Campaign Implementation: Once the mapping process is completed, we implement it into the Adwords system of the client’s account. In this stage, we also setup conversion tracking measures and also implement any relevant extensions.
  • Improvements & Monitoring: We perform the following activities in an ongoing fashion to optimise, refine and deliver leads and sales for clients.

    Keyword Changes – We look to continually identify other relevant keywords that may be of benefit to the client’s campaign and test these keywords to see if they are effectively gaining conversions. Furthermore we look to remove or disqualify keywords that are not benefitting the client’s campaign.

    Bid adjustments – We modify the bids of keywords so they are most optimally positioned for a return on investment

    Ad Copy Changes – We will continually test and modify Ad copy to discover which Ads work best for quality visitor click through.

    Web Copy Improvements – Through content improvements to landing pages of a client’s website, we will look run a better converting campaign.

    Quality score improvements – We look to improve on the quality score and effectiveness of a campaign by re-organising Adword groups and making the relevant tweaks and changes so a campaign is run most cost-effectively.

  • Reporting: Monthly reports will be issued to provide key performance metrics and campaign progress.
  • Ensuring Analytics and Google Webmaster Tools are properly setup to measure campaign success.
  • Finding the right, high-quality places across the web to put links that link back to the client’s website
Contact Us Today

Have a chat with us today!

Contact us, let us know about your business, what you need
and we’ll let you know how we can provide a suitable solution.

And if you’re based in Melbourne and need an
Adwords Management Reseller in Melbourne,
we’d love to have a chat with you over a coffee!