Improvements & Monitoring
: We perform the following activities in an ongoing fashion to optimise, refine and deliver leads and sales for clients.
Keyword Changes – We look to continually identify other relevant keywords that may be of benefit to the client’s campaign and test these keywords to see if they are effectively gaining conversions. Furthermore we look to remove or disqualify keywords that are not benefitting the client’s campaign.
Bid adjustments – We modify the bids of keywords so they are most optimally positioned for a return on investment
Ad Copy Changes – We will continually test and modify Ad copy to discover which Ads work best for quality visitor click through.
Web Copy Improvements – Through content improvements to landing pages of a client’s website, we will look run a better converting campaign.
Quality score improvements – We look to improve on the quality score and effectiveness of a campaign by re-organising Adword groups and making the relevant tweaks and changes so a campaign is run most cost-effectively.